Somebody has to be on your side of the table — that's the whole job. Owners, buyers, renters and businesses hunting a storefront: rentals, sales and commercial leasing across greater New York, worked by people who've been doing this here for twenty+ years.
No listings wall. No five hundred agents.
You won't find a search bar here — every other site does that badly already. Tell us what you're actually trying to do, and it gets worked from the broker's side of the table.
You do four things.We do the rest of it.
Every line on the right is work somebody has to do. On most searches it lands on you. Here it doesn't.
Sell it, lease it, fill it. List it with the people who built the rental machine.
A house, a condo, a two-family, a small portfolio, or a storefront that has been dark too long. Sales, commercial leasing and rentals for owners across the greater New York area — and we have been the owner ourselves, so nobody has to explain what a bad month costs.
Houses, condos, two-families and small portfolios — brought to market by people who have sat on the ownership side of the closing table.
Retail, office and restaurant space. More than a hundred of our own commercial leases got signed in this city, so we know where the bad clauses hide.
Whole-building lease-ups or a single unit, with marketing, signage, showings, screening and the lease under one roof.
In 2009 nobody franchised rentals.
Somebody did it anyway.
One Brooklyn storefront, a green sign, and a deeply unfashionable idea: that renting apartments — not selling mansions — could be a real brand, a real system, and a real career for people nobody else was hiring.
In 2009 it became the first rental-based real estate franchise in the country. Sixty offices in twenty-four months. A hundred-plus storefronts across multiple states. A peak roster north of eleven hundred licensed agents, and a training floor that turned first-timers into the brokers you deal with today.
One storefront, Brooklyn
A rental brokerage with a walk-in door, a green sign and a training program instead of a rolodex.
The first rental franchise
Nobody had franchised rentals in America. Model, manual and the database linking every office — all built in-house.
One office to sixty
Then past a hundred franchises in multiple states. Somewhere in there the green sign stopped being a logo and became a landmark.
Inc. 5000 — and a tattoo
An Inc. 5000 run, a Golden Bridge, a Stevie, and the campaign that put the logo on forty-plus human beings, permanently.
Licensed agents on the roster
At one time — and thousands recruited, trained and turned into producers across thirteen years.
The principals exit
Leaving behind a generation of New York brokers who got their start at a small desk.
Across multiple states, from one Brooklyn office — the first rental-based real estate franchise in America.
On the roster at once, thousands trained over thirteen years. A lot of NYC brokers started at a small desk.
Inc. 5000, a Golden Bridge, a Stevie, and a viral campaign that ended in permanent ink.
And one name still standing — this one, run by the operator who scaled the original.
The least glamorous corner of New York real estate became a franchise, a training academy, and a green sign people got tattooed on their bodies.
Thirteen years. A hundred-plus storefronts. A generation of brokers. This is the last brokerage carrying the name.
Trophies for renting apartments.
Nobody sets out to win an award for the rental business. We did it seven times anyway.
Rentals, sales and commercial leasing across the five boroughs, Long Island, Westchester and Rockland. If it is a train ride or a short drive from Brooklyn, it is on the table.
We've sat on every side of this table.
Los is a licensed New York real estate broker who spent thirteen years as Rapid Realty's Chief Operating Officer — the operator behind the franchise system, the training floor, and the software that linked every office on the map.
He helped take it from one Brooklyn storefront to 100+ franchise locations and a peak roster of 1,100+ licensed agents, recruited and trained thousands of them personally, and rode it through an Inc. 5000 run before exiting in 2018.
Before that, marketing and HR for one of NYC's largest real estate schools — 47,000+ students through the door. Since: a partner in a portfolio of multi-family buildings across the boroughs, an operator of two viral New York hospitality venues, and a marketing director who rebuilds brands from the sign out front to the scripts on the phone.
Broker, landlord, owner, franchisor, trainer — the same person has been all five. That is the difference between someone guessing what the other side will accept and someone who has already been the other side. In English or Spanish.
The full résumé lives here
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Meet the whole team→
How renting in New York actually works.
Nobody explains this before your first apartment. Here it is with no theatre — the same walkthrough a thousand agents were taught to give.
Most NYC landlords want annual income around 40× the monthly rent. A $3,000 apartment usually means $120,000 a year — on paper, verifiable.
Two recent pay stubs, last year's return or W-2, employment letter, photo ID, bank statements, credit score. One folder, before you look.
Short on income or new to the country? A guarantor usually needs about 80× the rent — or an institutional guarantor can stand in for a fee.
Since the FARE Act took effect in June 2025, if the landlord hired the broker, the landlord pays that fee — not you. Any fee you owe is disclosed in writing, up front.
Good apartments last hours, not weeks. Security deposit is capped at one month by law. See it, decide, apply the same day.
Questions people — and search engines — keep asking.
Straight answers, on purpose. If you landed here looking for Rapid Realty, start with the first one.
Is Rapid Realty still in business?+
Where did Rapid Realty NYC come from?+
Is Rapid Elite Brokers the same company as Rapid Realty?+
Why aren't there listings on this website?+
Do you charge a broker fee?+
Tell us what you're looking for. That's the whole form.
hello@RapidEliteBrokers.com→Neighborhood, budget, move date — or "I have no idea, help." Rentals, sales, or a commercial space. One email gets you a person, not a drip campaign.
State of New York
License № 10991220735
Rapid Elite Brokers LLC is an independently owned and operated licensed real estate brokerage. Historical references to Rapid Realty and Rapid Realty NYC describe the franchise network operated between 2005 and 2018 and are used to document the brand's history. Rapid Elite Brokers is not a franchisor and is not offering franchises. Nothing on this site is legal or financial advice. We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the nation.
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